Esports has experienced explosive growth over the past few years. From rather exotic and obscure hobbies, they have turned into global industries worth hundreds of millions of dollars and are expected to go into billions before this decade ends. This is related to the wider video game industry, providing developers and other stakeholders with unique opportunities for marketing. These opportunities have not been fully exploited so far, because existing marketing technologies and techniques have not yet arrived at the unique task of engaging with large-scale online audiences that have been drawn by esports.
EIP stands for Esports Interactive Platform. This is the solution offered by the Talinn-based OU EIPlaform Company. The company proposes to bring pro players, streamers, audiences and video game companies together in one place and allow various types of interactions between them through the latest blockchain technology. Together with exclusive community and AI mechanisms, this is expected to bring about a strong esports-based marketing ecosystem.
Esports is famous as a fast growing young industry. Currently it is not open enough for marketing. Many beginner teams are small, ribbon, medium tournaments do not have access to most of the big advertisers because they usually only work with big shows and famous people.
Solution
This problem is not resolved long. And here a project has recently emerged that shows good decisions for the entire industry. This is called the Esports Intaractive Platform or just EIP. Brands and companies do not understand the audience and the market itself because they are too young and there are some experts who understand this enough. Tournaments and ribbons that advertise on their content are not interested enough because the main part of Brand's marketing budget is taken by the agency.
Aim
The main objective of EIP is to replace institutions with direct marketing that are more personal and efficient, facilitating effective direct interaction between Brands and viewers.
EIP excellence was founded by people who have a lot of experience in this industry. Many workers have more than 10 years of experience before they start working on this project. The EIP ecosystem will be the first truly decentralized global platform that connects direct sponsors, partners, game players, and Esports fans. Brands and Companies optimize their spending for sponsors by directly reaching the audience they need, and the audience finally gets access to leading brand budgets.
EIP also uses Blockchain and Smartcontracts. This is a contract that executes itself based on the terms of the agreement between the buyer and seller that is directly written into the line of code.
Benefits of EIPlatform
- Creation of an affordable system to invest in e-sports.
- The absence of intermediaries, everything happens directly.
- Open base with investment information that can be accessed and needed.
- Accessibility for each team in your investor.
All platform functions are affordable and of high quality, in the case of minimum problems, everything is solved instantly.
Target Market & Platform
EIP will target both streamers / viewers and brands / promoters. In essence, the platform will be divided into two separate areas - one that will be attractive to brands, and one that will appeal to e-sport fans. Both segments of the EIP Platform will use EMI tokens for various functions.
For example, users will get EMI tokens by watching ribbons authorized by the brand on the EIP platform. Brands can allocate a certain number of EMI tokens to be distributed to viewers because they watch one of their streamers. In this way, ads from certain supported gamers can occur directly brand-to-player, bypassing the need to use traditional third-party marketing agents. The benefits for brands are huge because they save a lot of money on administrative costs and waste, because the amount of money they pay to marketing agents is wasted on costs that are completely unrelated to gaining viewers from supported gamers. The benefits for gamers are very clear - no longer have to be forced to watch streamers through advertisements, but they will get immediate rewards for doing so on the EIP platform.
EIP will also allow users to subscribe to various services and buy items within their platform limits. They can also donate money to the ribbon in the form of EMI tokens. The possibility of EIP on the user's side is almost unlimited, with plans by the company to allow betting agencies to also participate in the platform. If this happens, I can see great things happening with EIP, because a trusted betting platform for e-sports is hard to come by.
In addition to acquiring market data intelligence driven by AI on gamers, brands will have access to many other features when using the platform. Brands will be able to directly communicate with ribbon fans who are supported and offer personalized messages and interactions. They can also use the platform to offer various incentives to users to follow or watch their stream stream. In essence, EIP will function as a data intelligence platform for brands, in addition to direct marketing platforms to gamers.
ICO
- Token name: EMI
- Token type: ERC20 (Ethereum)
- ICO Period: 18 June 2018 to 4 July 2018
- Total production: 850 million EMI
- Sales will reach: 722 500 000 EMI
- Software: 6,000,000 USD
- Hardcap: 60,000,000 USD
- Token fee: 1 EMI = 0.1 USD
- Buy coins for the following currencies: BTC, ETH, LTC, DASH, USD
EIPlatform covers a large area
ROAD MAP
TEAM
ADVISORS
CREATOR
Conclusion:
EIP is building a strong stage for decentralized esports that will provide exceptional content and a targeted audience looking for exclusive offers from businesses. As such, organizations will get direct access to the target audience, while marketing needs from the sector and esports audience will have access to guidance to the business marketing budget.
Accommodation, security and transparency, in addition to the ability to adapt and upgrade customer availability directly from EIP makes marketing more economically feasible and has the potential to create brand channels of communication with audiences for business. These channels can then be used for targeted marketing activities without intermediaries. This initiative will be supported by a strong, sharp contract format to ensure full transparency and rapid monetization of activities involved using EMP tokens. Like other dependency projects from other major platforms, the EIP platform will move forward by presenting several additional features. These features will make the general UI more useful for all parties using smart and blockchain contracts. Basically,
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AUTHOR: cobaahyuk
ETH: 0x952Ba6f317cdD5f5aa6655CE6eCdcEd0252a72d2
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